Going To Ulta For The First Time, So..Questions?

Honestly, ULTA is just like a drug store, they have all brands like revlon, covergirl. and they have high end like Too Faced, Benefit, Smashbox etc. But they also have the ULTA brand which i think is pretty good. To my knowledge im pretty sure they dont even sell NYX (even though they should i <3 nyx!) And yes, they usually have a bunch of sale